
21st NOVEMBER
CIDADE DO FUTEBOL

COUNTDOWN
THE EVENT
How can Sports adequately respond to the evolving demands and capture the attention and time of new generations?
The future of football will be shaped by a combination of technological advances, cultural changes, new forms of consumption, and spectator engagement.
These advances are transforming the sector. New generations tend to prefer faster and more flexible content, opting for condensed formats that allow fans to follow key moments quickly and efficiently.
Consumers are now growing up in digital environments where interactive experiences during broadcasts, such as personalized commentary, different camera angles, or dynamic graphics, are becoming mandatory.
At Football Talks, we aim to showcase the strategies the sports world is adopting and how the sector is adapting to the demands of new generations, offering content and experiences that align with their digital, social, and emotional expectations.
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